About Brand Works: Meet the Faces behind The brand

Signage - Vehicle Branding - Print

Want to see our expertise in action? Delve into our case studies and discover the transformative power of our signage, print and vehicle wrapping solutions.

Carl Firth
Gaffer
Shaun Womersly
Gaffer
Gary Chester
Project Manager
Naomi Foster
Account Manager
Reece Baldanza
Production Manager
Laura Hill
Designer & Artworker
Will Hill
Install Manager
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Brand Works Culture & Values

At Brand Works, we firmly believe that our people are our most valuable asset. We are committed to attracting and retaining top talent by creating a positive and supportive work environment. We offer competitive compensation, flexible working arrangements, and a culture of respect and collaboration.

We value our team members as individuals and strive to build a workplace where everyone feels comfortable being themselves and owning their mistakes.We encourage open communication and support a culture where asking for help is seen as a strength, not a weakness.

We believe that our positive company culture directly benefits our clients. When our team members feel valued, empowered, and supported, they are more likely to provide exceptional service and go above and beyond to help our clients succeed

We prioritise building strong relationships with our clients based on trusttransparency, and a genuine desire to help them achieve their goals. While making a sale is important, we also recognise the value of providing guidance and advice to our clients, even if it doesn’t always result in an immediate transaction. We believe that by building relationships based on trust and expertise, we are positioning ourselves for long-term success.

Continuous Improvement.

We’re all about ditching the boring and finding fresh ways to smash our goals. We’re down for change (it keeps things fresh!), and we’re always learning and growing.

Client
Championship.

We see our relationship with our clients as a partnership. We’re committed to growing together and providing the support they need to succeed. We believe that by helping them thrive, we’re also setting ourselves up for long-term success.

Teamwork Dreamwork.

We’re a collaborative team that delivers results. We work together seamlessly, leveraging each other’s skills and expertise. Our genuine care for our clients and love for our work guarantee that you’ll be satisfied with the outcome.

Continuous
Improvement.

We’re all about ditching the boring and finding fresh ways to smash our goals. We’re down for change (it keeps things fresh!), and we’re always learning and growing.

Client
Championship.

We see our relationship with our clients as a partnership. We’re committed to growing together and providing the support they need to succeed. We believe that by helping them thrive, we’re also setting ourselves up for long-term success.

Teamwork
Dreamwork.

We’re a collaborative team that delivers results. We work together seamlessly, leveraging each other’s skills and expertise. Our genuine care for our clients and love for our work guarantee that you’ll be satisfied with the outcome.

Brand Works a journey of growth

The story of Brand Works begins in 2017, when a group of colleagues, including Shaun, Carl, Reece, William, and Laura,were working together at a local signage company. After the company’s unfortunate closure, the team decided to embark on their own entrepreneurial ventures. Shaun and Carl, both experienced in the signage industry, established their own installation companies. Shaun focused on project management, overseeing installations across the country, while Carl took a more hands-on approach, working as a self-employed installer with Reece, as his assistant. Meanwhile, William also ventured into self-employment,offering his services to Shaun and Carl, while Laura found work at another signage company.

2017
2018

In 2018, Shaun continued to operate from his home office, while Carl rented a unit in Leeds to store their graphics and equipment. Recognizing the potential benefits of joining forces, Shaun and Carl decided to merge their businesses in 2019. By combining their client bases, they were able to offer a wider range of services and secure larger projects with major UK companies, including ASDA, M&S, and Curry’s.

To meet the growing demand for their services, the team expanded their operations in 2020 by renting additional storage space. The following year, they invested in new printing equipment, enabling them to produce their own graphics and reduce their reliance on external suppliers. This decision proved to be a strategic one, as they attracted more work from signage companies seeking outsourcing solutions.

2020
2023

In 2023, Laura rejoined the team, bringing her expertise in branding, marketing and signage. Under her guidance, Brand Works began to focus on its growth strategy, including the development of a new website, social media presence, and a clear plan for expansion.

The culmination of this journey came in 2024 when Brand Works was officially formed. The company, specializing in signage, print, and vehicle graphics, moved into a new, state-of-the-art facility and expanded its team to include Gary, a business development manager and former colleague to Shaun and Carl way back in 2012 and Naomi, an accountant.

2024

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Carl Firth

Gaffer

Carl is the OG of our signage crew. He’s been in the game since 1995, back when they were actually painting on curtainsiders. 😱 After mastering the art of sign writing, he transitioned into managing installations and took his step-son,Reece, under his wing. While he’s stepped back from the tools to focus on the business, Carl’s always ready to roll up his sleeves and get his hands dirty in the workshop. When he’s not flexing his signage muscles, you’ll find him hanging with his partner and his 13-year-old son, Bailey, or hitting the gym.

Trusty work tool:
His drills!
Fun Fact:
Carl is a maths genius, where he can quickly work out calculations in his head in seconds!

Shaun Womersly

Gaffer

Shaun is our project management guru. He’s been slinging vinyl since ’02, starting out on the shop floor and working his way up to installing those bad boys on the biggest buildings around. In 2016, Shaun decided to strike out on his own, specialising in managing massive vinyl graphic projects.

He’s worked with everyone from Curry’s to EE, handling everything from site surveys to permits and even lifts. Need a RAMS? Shaun’s got you covered. When he’s not wrangling vinyl, you’ll find him hanging with his wife and their adorable 1-year-old, Billie. Or maybe he’s down at the pub, enjoying a glass of vino. 🍷

Trusty work tool:
Brand Works purpose built app, that allows him to see real time updates on every installation we have going on.

Gary Chester

Project Manager

A lifelong passion for design and creativity led Gary into the world of signwriting. With over three decades in the industry, he’s witnessed its rapid evolution, from the old-school Gerber Graphix 4b to today’s cutting-edge technology. When he’s not immersed in the world of signage, Gary is a dedicated Sheffield United fan, sharing this passion with his sons. His energetic Labrador, Casper, keeps him on his toes and ensures he gets plenty of exercise. Cooking and DIY projects provide additional opportunities for creativity and relaxation.

Naomi Foster

Account Manager

Naomi is our dedicated Accounts Manager, overseeing all aspects of our financial operations. With [x] years of experience in the field, she expertly handles invoicing, payments, and payroll. When she’s not immersed in numbers, Naomi enjoys staying active at the gym and cherishing quality time with her husband and three children.

Trusty work tool:
Her calculator

Reece Baldanza

Production Manager

Reece has been immersed in the world of signage since his teenage years, starting out as a vinyl installation apprentice alongside Carl. From there, he honed his skills as a vehicle wrapper, gaining invaluable hands-on experience.

Now, Reece is a vital member of our team, overseeing production from start to finish. He’s a wizard at printing, laminating, and crafting custom signs. And when the need arises, he’s not afraid to roll up his sleeves and lend a hand with installations, often acting as Williams’s trusty sidekick.

Outside of work, Reece is a devoted family man, spending quality time with his partner and two children. He’s also a dedicated white-collar boxer, channeling his energy and passion into the ring.

Laura Hill

Designer & Artworker

Laura’s journey in the industry began over a decade ago, where she honed her skills as a designer in a creative agency. Seeking a new challenge, she ventured into the world of signage and has worked in signage for the past 6 years. As our dedicated designer, Laura collaborates closely with clients to bring their brand visions to life. From initial concept to final artwork, she ensures every detail is executed flawlessly. She’s also a dab hand at quoting projects and selecting the perfect materials to achieve the desired results. Outside of work, Laura’s creative spirit continues to shine. She enjoys sketching illustrations, dominating the virtual battlefields of Call of Duty, and occasionally indulging in a bit of digital mischief by accidentally offing her Sims.

Trusty work tool:
Corel Draw is her trusty sidekick, working at 100% scale is a dream!
Fun Fact:
Laura’s currently having German lessons and hopes this time next year she can fluently talk to her German friends in their native language.

Will Hill

Install Manager

William is our go-to guy for everything from printing to installation. He started his signage journey back in 2012,working those big format printers and mastering the art of vinyl graphics. In 2017, he traded in the printer for a squeegee and became our trusty installer.

When he’s not sticking vinyl to walls, you’ll find him hanging with his wife and pooch or gaming like it’s nobody’s business.

Trusty work tool:
His trusty laser level ensures everything's perfectly aligned
Fun Fact:
Will can recite Pi to 50 decimal places. Talk about a nerd! 🤓

About Brand Works